Massive new study reveals we're the number 1 UK CBD brand!

Massive new study reveals we're the number 1 UK CBD brand!

After a great first year of operation for Vitality CBD, we’ve got some fantastic news to start 2020 with. Not only are we about to launch a whole new range of fitness products for you to get excited about, we can now reveal that Vitality CBD are officially the UK’s most visible CBD brand.

CBD Intel's findings for the UK

In one of the most comprehensive studies undertaken of the UK CBD sector, CBD Intel have revealed the balance of brands, products and users in the current marketplace. The main finding is that Vitality CBD have over 4,000 retail stockists, making them the most well distributed CBD brand in the country.

We also came second for total number of individual businesses stocking the brand, emphasising our diversification. Whether it’s Boots, Tesco, LloydsPharmacy or even your local vape store, we’re here for you at each and every step.

Vitality CBD graph

What do users want?

The study reveals a series of interesting facts surrounding user purchase decisions and how they are impacting the market. Since the CBD sector is still clearly in its infancy (outside of the top 12 brands, no others had over 1,000 stockists) the direction it’ll take is still unclear.

CBD Intel’s reported that the market was still represented by over 60% UK brands, though EU and US businesses were currently in the process of edging into the market. Still, for the time being it’s clear that users value UK brands due to their proximity and the accountability that affords.

They also looked at the types of products that were being stocked in stores, including pharmacies, health food stores, and vape shops. The most consistent five were as follows (in ascending order):

  1. CBD oils
  2. Topicals
  3. Vapes
  4. Edibles
  5. Capsules

Of these five, CBD oils are the most prevalent with over 90% presence—over double that of the next highest category.

The changing face of the UK market

Still, the market is set for a shift. Over 70% of retailers were found to offer 2+ product categories, with topicals, vapes, edibles and capsules all being available in 30-45% of retailers. Since CBD oils are by far the most traditional tincture, the shift in stocking shows that users are demanding a greater spread of products.

For the whole Vitality CBD team this is an incredibly proud moment, but we couldn’t have done it without you! For everyone who made the natural choice last year, we’re genuinely grateful you decided to join the Vitality CBD family. Let’s make 2020 an even better one.

Learning more

Want to check us out in one of our stores? You can visit our CBD stockist finder, or even just go to our shop page and buy CBD now.

Now that we’re number one, we’re not showing any signs of slowing down. We’ve got a great slate of new product development on the horizon, and you can check out our best selling CBD Oral Spray, CBD Balm and CBD Gummy Bears now.

Got a question about Vitality CBD? We're here to help! Either send us a message on our CBD contact page, or speak to us live via our online chat in the bottom right corner of each page.