CBD

CBD "insanely popular" says Vice Chief of Innovation at University of California

Decoding CBD data

There have been countless studies carried out concerning the global CBD market, each one emphasising how user bases are expanding even faster than previous expert estimates. The last study undertaken in the UK by the Centre for Medical Cannabis found that over 6 million people had tried CBD in the past year, emphasising how many users are taking matters into their own hands.

But how has this rapid growth been reflected in our online habits? That’s where a new study undertaken in the U.S. comes in. The paper, titled ‘Trends in Internet Searches for Cannabidiol (CBD) in the United States’, looks to break down and digest the ways in which search trends reflect this rate of expansion.

What’s the study about?

The study looked at U.S. Google searches featuring the keywords ‘CBD’ or ‘Cannabidiol’ in the time from January 1, 2004, through April 23, 2019. They then used an autoregressive integrated moving average model (no, we don’t know what that is either) in order to further predict the online direction CBD interaction would take for the rest of this year.

One of the lead researchers on the paper Dr. John W. Ayers, Vice Chief of Innovation at the University of California, had this to say:

CBD has become insanely popular. Three years ago, there was essentially no one searching about CBD online, but now there are an estimated 6.4 million unique searches each month.

Given that this study only covers America, these findings are pretty remarkable.

Couple researching on laptop

Breaking down the stats

We’ve further broken down the key findings from the paper into easy chunks to save you scouring through their methodology. First up, the rates of growth year on year for CBD:

  • Search rates for the terms grew 126% between 2016 and 2017
  • They grew at a further rate of 160% from 2017 to 2018
  • Looking forward, they estimated it will grow a further 117.7% this year

The other key part of the paper shows how CBD fared against other significant search terms. In April 2019 searches for CBD eclipsed:

  • Acupuncture by a factor of 7.49
  • Meditation by 3.38
  • Vaccination by 1.63
  • Exercise by 1.59
  • Marijuana by 1.13
  • Veganism by 1.12
Graph on google trends data for CBD

Whilst this is limited to the U.S., since the CBD market has been developing there for longer (a Gallup Poll found that 14% of Americans use CBD) we can use that as a helpful barometer to gauge the UK’s path. What’s clear is that CBD is only becoming more and more massive as a sector, and that, most importantly, people are constantly searching for more information about it.

Learning more

That user need for a greater understanding about CBD is why we prioritise clear, understandable information. The best place to start? Probably our comprehensive CBD guide. We’ve put it together to be as easy-to-understand as possible, without missing any of the key knowledge you might need.

One of the largest user queries relates to medical issues. Given the fact that UK regulations don’t allow for CBD retailers to discuss CBD in relation to health, that can often lead to frustration, which is why we detailed the reasoning behind our omission of CBD health claims. Our transparency is why we feel confident in suggesting you buy Vitality CBD

If you’ve got a more specific question, why not give us a message? Our live chat is online 9-5pm every weekday (just click the icon in the bottom right of each page) and you can always email us. Whatever you’ve been Googling about CBD, we’re here to help.